Juliana Bott

Social media management portfolio

Available in German & English

  1. PlanStrategy, pillars & tone→
  2. CreateCarousels, reels & captions→
  3. GrowFunnel, community & consistency
Own brand · language tutoring

French tutoring

For my own tutoring I made the ad creatives and built the funnel that turned cold traffic into booked intro calls.

Ad creatives

Hook ad to save your French grade, without tears at the desk.
First year of French, locking in the basics and securing what comes next.
Real parent testimonial, from a 6 to a 3.

Same call to action on all three: Book a free intro call today!

The funnel

  1. AdScroll-stopping creative→
  2. Landing pageClear info, one CTA→
  3. WhatsAppLow-friction first message→
  4. Intro callBooked conversation
Concept · EdTech startup

Classroom-AI

A summary of how I'd plan the content for a startup putting AI in teachers' hands.

The angleTeachers fear AI will replace their judgment. Every post reframes it as time given back, so trust comes before the demo ask.

GoalTurn teacher trust into booked demos
AudienceTeachers (users) + dept. heads (buyers)
ChannelsLinkedIn for buyers, Reels for teachers
Cadence3× / week, batched monthly

Content pillars

ReelAI in 60 secondsOne feature, one real pain it removes. Proof over promises.
CarouselTeacher voicesReal teachers on the hours they got back. Real social proof.
PostThe reality checkA stat teachers can't ignore, flipped from threat into a reason to lead.

A sample week

  • MonFeature reel
  • WedTeacher story
  • FriReality-check post

Sample content

Classroom-AI post: what other teachers think, testimonial
Classroom-AI post: 72% of students use AI for homework
Own brand · self-development academy

GenGrowth Academy

Content for my own self-development brand for young adults after school. The message: figure out your path after school through personal growth.

Content pieces

GenGrowth post: no idea what you want to do after school?
Emotion first Speaks to the after-school 'no idea what to do' feeling, then presents the academy as the way through.
GenGrowth post: gap year yes or no?
A preview Real tips from the courses so they get a feel for the value, with a CTA to try the academy.
GenGrowth post: what's inside the academy
The offer What's actually inside GenGrowth: courses, worksheets, community.

A story sequence

Story poll: what's your plan after finishing school?
Story: if you clicked C, here are 3 questions for clarity
Story: 3 questions to gain more clarity
Story CTA: join the 7 day free career-guidance challenge

Let's work together

juliana.bott@gmx.de·LinkedIn